How to Build Spotify Wrapped for Your Company

- 2025 -

How to Build Spotify Wrapped for Your Company - 2025 -

Screenshots of a Spotify Wrapped Campaign showing total minutes listened, top podcast topic, and top podcasts, with a pink and black geometric background and a pink to orange gradient background.
Four smartphone screens showing Spotify Wrapped Campaign listening statistics with abstract pink and red digital art backgrounds, set against a blue background.

Why Everyone Wants Their Own Wrapped

Spotify Wrapped is more than a year-end recap. It’s a cultural ritual, a viral marketing moment, and a love letter to the user. Every December, the same question bubbles up inside companies: how do we build this for our brand?

Here’s the good news. You don’t need Spotify’s engineering team or design department. What you do need is a clear story, the right data, and a system that can handle scale.

It celebrates the user, not the platform

Wrapped isn’t about Spotify. It’s about the listener. Their habits. Their choices. Their moments.

It feels premium and personal

Every visual is beautifully branded and individually tailored. It doesn’t feel mass-produced, even though it is.

It earns shares without asking

People want to post their Wrapped because it tells their story in a way that’s both flattering and fun.

It uses data to spark emotion

Spotify turns raw data into memories. Top artists become identity. Genres become personality. Time spent becomes a badge.

What Makes Wrapped Work

Can You Create a Wrapped-Style Experience Without a Huge Team?

Yes. We’ve helped brands do it. Whether you’re a platform, a loyalty program, a creator network, or a nonprofit, you probably already have the raw material: user data. The missing piece is a system that can turn that data into polished, personalized content at scale.

That’s where Ditto comes in.

How Ditto Powers Your
Wrapped-Like Campaign

  • From user stats to purchases, donations, or engagement milestones, we help map it into a meaningful story.

  • Want to create a year-in-review? A fan badge? A loyalty celebration? We work with you to design the concept, structure, and look.

  • Ditto turns your concept into thousands of branded, personalized assets. Every one is ready to share, download, or embed. No extra lift from your team.

  • When people post their results, your brand travels with it. This is authentic reach powered by pride, not paid media.

Starting at $10K per campaign

Flexible pricing for brands of all sizes

Whether you're sending 10K personalized assets or 500K, Ditto lets you scale your campaign based on your audience size and delivery method. No surprises. Just results.

Typical campaigns range from $10K to $85K depending on recipient count and asset types.

Get Started

Recipient Tier Pricing:

Recipients Current Price Upcoming Price

Looking for 500K+ recipients or a custom integration? Book a demo.