How to Build Spotify Wrapped for Your Company
- 2025 -
How to Build Spotify Wrapped for Your Company - 2025 -
Why Everyone Wants Their Own Wrapped
Spotify Wrapped is more than a year-end recap. It’s a cultural ritual, a viral marketing moment, and a love letter to the user. Every December, the same question bubbles up inside companies: how do we build this for our brand?
Here’s the good news. You don’t need Spotify’s engineering team or design department. What you do need is a clear story, the right data, and a system that can handle scale.
It celebrates the user, not the platform
Wrapped isn’t about Spotify. It’s about the listener. Their habits. Their choices. Their moments.
It feels premium and personal
Every visual is beautifully branded and individually tailored. It doesn’t feel mass-produced, even though it is.
It earns shares without asking
People want to post their Wrapped because it tells their story in a way that’s both flattering and fun.
It uses data to spark emotion
Spotify turns raw data into memories. Top artists become identity. Genres become personality. Time spent becomes a badge.
What Makes Wrapped Work
Can You Create a Wrapped-Style Experience Without a Huge Team?
Yes. We’ve helped brands do it. Whether you’re a platform, a loyalty program, a creator network, or a nonprofit, you probably already have the raw material: user data. The missing piece is a system that can turn that data into polished, personalized content at scale.
That’s where Ditto comes in.
How Ditto Powers Your
Wrapped-Like Campaign
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From user stats to purchases, donations, or engagement milestones, we help map it into a meaningful story.
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Want to create a year-in-review? A fan badge? A loyalty celebration? We work with you to design the concept, structure, and look.
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Ditto turns your concept into thousands of branded, personalized assets. Every one is ready to share, download, or embed. No extra lift from your team.
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When people post their results, your brand travels with it. This is authentic reach powered by pride, not paid media.
Keys to Making It Work
Make it theirs.
Focus on the user’s story, not your own
Stay consistent.
Wrapped changes its theme every year, but it always stays recognizable. The visuals are fresh, but the brand’s voice and style remain clear.
Design for sharing.
Use punchy text, clean visuals, and social-friendly formats.
Make it easy.
If it’s hard to download or share, it won’t go anywhere.
Want to Build Your
Own Wrapped?
We’ve already built the engine. Let’s turn your data into something users will be excited to post.