9 Best End of Year Campaigns for Inspiration in 2025 (Spotify Wrapped, Duolingo and More)
More Than a Recap. It’s Your Loudspeaker.
This isn’t just about looking back. It’s about standing out.
Ditto’s End of Year Campaigns help you celebrate what you’ve done, highlight your impact, and turn numbers into stories your people are proud to share.
It works for platforms, organizations, schools, creators, and more.
This is your chance to say: We showed up. We made a difference.
TL;DR
At the end of the year, the best campaigns help people look back and feel proud. Whether it’s music, workouts, language learning, or writing, these campaigns work because they turn personal data into something fun, emotional, and easy to share. They make people feel seen. Some are funny, some are motivational, but all of them tell a story about progress. That’s why they get shared again and again. The key takeaway? If you help people reflect on what they did, they’ll want to show it off.
9 End-of-Year Campaigns That Got It Right
Here are 9 real examples of campaigns that turned data into something people loved to receive and couldn’t wait to share.
1. Spotify Wrapped
The History of Spotify Wrapped
Why it works: It’s personal. It looks great. And it’s easy to share.
Impact: Millions of users post their top songs and artists every year. Brands piggyback off the trend with their own versions.
Takeaway: Use data to tell a personal story. Keep it fun and emotional.
Why it works: Gamifies learning with streaks, XP, and fun badges.
Impact: Shared widely by learners, especially those with long streaks. Reinforces the app’s addictive nature.
Takeaway: Make progress feel like winning.
Why it works: Turns workouts into stories about achievement
Impact: Built pride and buzz in the fitness community. Inspires new resolutions.
Takeaway: If people see themselves in the story, they’ll share it.
What Makes Ditto’s Campaigns Different?
- 🟢 Made to Share: Every design is crafted to catch attention on social.
- 🟡 Custom at Any Scale: We can personalize 500 cards or 500,000.
- 🔵 We Work With Any Data: If it’s structured, we can turn it into a story.
- 🟠 All-in-One: We handle the creative, tech, and delivery.
- 🟣 Proven Approach: We’ve done this for Spotify for Artists, sports leagues, and nonprofits.
4. Reddit Recap
Why it works: Highlights quirky Reddit habits with humor.
Impact: Makes people feel seen and keeps them coming back. Doubles as a community retention tool.
Takeaway: Use inside jokes and brand voice to build loyalty.
Why it works: Similar to Spotify Wrapped, with your top music stats.
Impact: Adds value to the Apple Music experience. Keeps Apple in the conversation.
Takeaway: Even simple data feels powerful when it reflects identity. Apple Music could do more to differentiate from Wrapped, but it’s a good start.
Why it works: Tracks milestones and shares motivational stats.
Impact: Helps people feel good about their progress. Drives continued membership and daily habits.
Takeaway: Frame your data as a personal win.
7. Twitch Recap
Why it works: Combines viewer and creator stats into a shareable digital poster.
Impact: Strengthens community between streamers and fans. Stands out in a world of Instagram Stories.
Takeaway: Tell both sides of the story when you serve different groups. Go bold with format.
8. Grammarly Year in Review
Why it works: Shows your writing habits and progress in a way that feels personal.
Impact: Makes even small improvements feel meaningful. Validates daily writing. Encourages consistent use.
Takeaway: Small data can tell a big story, and make everyday habits feel like achievements.
Blinkist Year in Blinks
Why it works: Showcases what you’ve read and learned.
Impact: Led to higher app re-engagement and renewals. Used vibrant design and clever framing.
Takeaway: Learning stats feel like growth. Drive loyalty with reflection.