Ditto for community growth
Give every member their own year in review.
Your association, alumni network or community ran on thousands of members this year. Ditto turns each one's year into a campaign they'll want to share, and a renewal that feels earned. Real numbers, designed by people, video-led.
- Membership networks
- Professional associations
- Alumni offices
- Cause-based communities
- Clubs & studios
Rosa Whitfield
Chicago chapter · member since 2014
14
events you showed up for this year
Same design. Every member's own year.
Sample data.
Stop renting your audience
Your members already know the people you want to recruit.
Every year, member organizations buy ads to reach people who look a lot like the members they already have. A year in review flips that: each member gets a campaign about their year, and they share it with colleagues, classmates and friends. Your audience is your distribution channel.
Renting reach
One recruiting ad, bought at year-end prices
Shown to strangers, skipped in a second, gone when the budget runs out. It says nothing about what membership is actually like, and your members never see it.
Earned reach
Thousands of members, each with a year to show
A recap worth posting, a version that invites a friend, and your name on every one of them. The reach comes from people who already trust your members.
What every member gets
A campaign about their year, not a newsletter with their name on it.
One campaign, two results: members who share their year bring in new members, and members who see their year laid out know exactly what they're renewing.
A short video of their year
The events they came to, the credits they earned, the people they met, cut together as a video they'll want to post. Video is what gets shared, so it leads.
Stills and carousels
Sized for LinkedIn, Instagram and Stories, so every member can post where their colleagues and classmates actually are.
A version that invites a friend
A share card with a way in: "this was my year here, come join me." The warmest recruiting ask your organization will make all year, made by your members.
Ideas for member organizations
Four ways to give your members their year.
The Member CardProfessional associations
Every member's year as the card in their wallet, stamped with everything they showed up for.
Events attendedCPD creditsYears as a memberCommitteesThe YearbookAlumni offices
A yearbook page for every graduate, filled with this year instead of their last one on campus.
ReunionsClassmates reconnectedMentoring hoursGiftsThe Field ReportCause-based communities
Each supporter's year written up like a dispatch from the field: what they did, and what it added up to together.
Actions takenVolunteer hoursCampaigns joinedCommunity totalThe Session CalendarClubs & studios
A year of visits laid out on a calendar, so every member can see the habit they built.
VisitsLongest streakFavorite classBusiest month
More concepts in 26 year in review ideas.
How it works
You bring the data. We make every version.
Share your data
One row per member in an Airtable base: the numbers you already keep in your membership system, event platform or CRM.
Approve real versions
We design the campaign with you, then show you finished versions for real members, long names and brand-new joiners included, before anything renders for everyone.
Every member gets theirs
A finished video, stills and a share version for every person, checked and ready for your email platform or member portal.
The reach math
What your membership is worth in December.
Move the sliders to your numbers. This is a simple multiplication, not a promise: it shows how many people your members can reach when each one shares their year.
Your inputs, your estimate. We don't add assumptions you can't see.
Earned reach this December
375,000
people seeing your name, from members they already know. No ad spend in that number.
Where we've done this
Ditto built the first ever Spotify Songwriter Wrapped.
Spotify gave thousands of songwriters their own year. Ditto made every card. Read the case study
Timing
A December send is an October decision.
Year-end is when members look back anyway, and for many organizations it's renewal season too. Give every member their year before the renewal ask, and give your team the lead time a personalized campaign needs.
Questions
The things membership teams ask first.
Is this the same as a member spotlight?
No. A spotlight features a handful of members. A year in review gives every member their own, built from their own year, so every version tells a different story, and that's why members share it.
What data do we need?
Three to five numbers per member that they'd be proud of, like events attended, credits earned, years as a member or people they referred, in an Airtable base with one row per person. Most organizations already keep them in a membership system or CRM.
Does it help with renewal, or only recruiting?
Both, from the same campaign. Members who share their year reach people like them, and members who see their year laid out get a clear picture of what membership gave them before the renewal ask arrives.
Do you use AI to make the versions?
No. Every version is rendered from your approved design and your real numbers, and checked before it goes out. Nothing is generated or invented.
This is the year your members get theirs.
Bring your data and your idea. Ditto makes a version for every member, video included, ready for December.
