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Ditto beats DynaPictures for marketing campaigns at scale.

DynaPictures is a self-serve image API. Ditto runs marketing campaigns. We ship images, PDFs, AND full video, delivered straight to your audience. Your customers become your distribution channel.

Start a Ditto campaign

At a glance

DittoDynaPictures
Engagement modelFully managed campaign serviceSelf-serve image API. You integrate and maintain.
Audience deliveryDelivered to your audience. Email, SMS, social-ready. Audience becomes your distribution channel.Production only. You handle distribution.
Template formatHTML and CSSVisual builder, drag-and-drop
Image outputYes, in every tierYes (their primary product)
PDF outputYes. Native, every tier.Limited
Video outputFull production. Motion graphics, animations, transitions. Every tier.No native video. Limited or none.
Maximum monthly volumeMillions per campaign drop~50,000/month standard tiers
Service inclusionTemplate build, production, edge cases, brand QA, distribution to audienceNone. DIY integration. Image-only.
Pricing modelPer-campaign or recurring (from $5K)Monthly subscription, free + $19 to $249+/mo
Best forMarketing campaigns at scale, brand-led, video included, audience-distributedOperational image automation (Open Graph, listings, social)
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When To Choose

Ditto is the answer for marketing campaigns.

DynaPictures is still a good fit for some operational use cases. But if your work is brand-led campaigns at scale, with assets shipped to your audience, Ditto is what you want.

Best for marketing campaigns 01/

Choose Ditto when:

  • Your campaign is one big drop, tens of thousands to millions of assets at once
  • You want assets delivered straight to your audience, turning your customers into your distribution channel
  • Your campaign needs full video production, not just overlays
  • You want a managed service, not just an API to integrate
  • You need true HTML and CSS design system fidelity
  • Your renders include images AND PDFs AND video
  • Edge cases (long names, missing data, regional variations) need someone to handle them
  • You don't want to staff template build, video production, rendering, AND distribution in-house
02/

DynaPictures is still right when:

  • You have engineering capacity to integrate the API yourself
  • Your use case is operational (social automation, listing images)
  • Volume fits within ~50K/month tier caps
  • You're handling distribution to your audience yourself
  • You don't need video at all (DynaPictures is image-only)
  • Visual templates meet your design fidelity bar
REAL-WORLD EXAMPLE

7,000 personalized assets in 72 hours.

Ditto built the Spotify Songwriter Wrapped 2023 campaign. 7,000 unique, on-brand assets delivered to songwriters, producers, and publishers.

Unique Assets7,000
Day-1 Open Rate87%
Day-1 Downloads44%

The campaign required:

  • Three color variants per recipient, so labels and agents posting their full roster wouldn't generate monotonous carousels
  • Edge case handling for songwriters with Thai last names, where character counts broke template assumptions
  • Direct delivery into each songwriter's inbox, ready to share, turning them into the campaign's distribution layer

That class of campaign sits outside what API-led tools are built for. Ditto is built for it.

Pricing

Two products. Two pricing models.

Ditto is a managed campaign service. Pricing reflects template build, render production (images, PDFs, AND video), edge case handling, and delivery to your audience. DynaPictures is a self-serve image API. Monthly subscription, you integrate and run it yourself.

Fully managed campaign service

Ditto

Per-campaign or recurring. Every tier includes video and audience delivery.

  • Launch campaign$5,000 one-time
    Single moment, up to ~10,000 unique assets. Images, PDFs, video, and delivery.
  • Campaign tier$12,000 one-time
    Larger volume, edge case handling. Images, PDFs, video, and delivery included.
  • Scale tier$25,000 one-time
    Enterprise-scale moments, hundreds of thousands of assets. Full video and audience delivery.
  • Recurring (platforms)$5K to $75K / mo
    Ongoing partnership, scales with seller volume.
  • EnterpriseCustom
    Tailored scope and SLAs.
What's included HTML & CSS template build, render production for images, PDFs, and full video, edge case handling, brand QA, and direct delivery to your audience. You bring the brief and the data. We render and deliver.
Why It Wins

DynaPictures renders images.
Ditto delivers campaigns.

Self-serve image API

DynaPictures

Monthly subscription. Image API only. You integrate.

  • Free$0
    Limited free credits to evaluate
  • Starter$19 / mo
    Small volume image generation
  • Pro$99 / mo
    Medium volume image generation
  • Enterprise$249+/mo
    Large volume tiers, custom volume
What's included API access for image generation only. No native video. You build templates, write the integration, handle edge cases, and distribute to your audience yourself.

Pricing varies by render volume. Check DynaPictures for current tier specifics.

FAQ

Common questions.

Does Ditto handle delivery to my audience?

Yes. Every Ditto campaign includes asset delivery, straight to your customers, fans, or audience members. We handle the distribution layer (email, SMS, social-ready formats, embeddable share links) so the asset doesn't sit in your downloads folder. DynaPictures renders and hands you the file. Ditto renders and ships it to the people it was made for, turning your audience into your distribution channel.

Does DynaPictures do video?

DynaPictures is image-first. Their video offering is limited compared to Ditto's full video production with motion graphics, animations, and transitions in every tier.

Does DynaPictures deliver to my audience?

No. DynaPictures is a render API. Distribution to your audience is your responsibility. Ditto delivers assets directly to your customers' inboxes, social feeds, and SMS, turning your audience into your distribution channel.

Can DynaPictures handle a million-asset campaign?

DynaPictures has tier-capped monthly volumes that aren't built for million-asset one-time drops. Ditto's per-campaign pricing model is built for that volume.

Does Ditto offer self-serve like DynaPictures?

Ditto is a managed campaign service today. Each engagement starts with a campaign brief and template build, and we handle render production, edge cases, and audience delivery. Ditto includes the production and distribution work that most marketing teams don't want to staff in-house.

Can I use my existing HTML/CSS designs with Ditto?

Yes. Ditto's templates are HTML and CSS, which is one of the core differentiators from visual builders. If your team already designs in code or works closely with designers who do, the workflow is native.

Can I migrate my DynaPictures templates to Ditto?

Yes. If you provide the original brand system (typography, color, layout intent), Ditto rebuilds the template in HTML and CSS. Most migrations take 1-2 weeks and are included in the campaign engagement.

Outgrown DynaPictures?

If you need full video production (not just images), or you want a managed service that ships assets straight to your audience, book a 30-minute call.

Start a Ditto campaign
Start a Ditto campaign