End-of-Year Campaigns, Ditto
End-of-Year Campaigns · 2026

"The most shared content is always about the sharer."

Your audience is your
distribution channel.

EOY is when they prove it. Personalized recap campaigns made specifically for every person on your list. Like Spotify Wrapped, built for your brand, your data, and the audience you already own.

Start a Ditto Campaign See how it works
Portrait
Landscape
Story
Square
The proof
7,000 assets
Personalized, delivered, shared
87%
Day-one open rate
44%
Day-one shares + downloads
Spotify Songwriter Wrapped, 2023.
Industry benchmarks: 25-30% open rate, 2-5% download rate.
Why it works

Stop renting attention.
Activate the audience you already own.

Spotify Wrapped didn't go viral because of the design. It went viral because every recipient saw their year, told beautifully, made specifically for them. That mechanic is now available to any brand.

Your audience already exists. EOY is when you stop paying rent to platforms and start activating the asset you have. If you have data and an audience, you have everything you need. Ditto runs the rest.

87%
email open rate on Spotify Songwriter Wrapped
44%
day-one shares before any follow-up send
7,000+
unique personalized assets in a single run
Proof

We built this for Spotify.
We can build it for you.

Anchor case study

Spotify Songwriter Wrapped

Ditto powered Spotify's Songwriter Wrapped campaign, delivering personalized impact cards to thousands of songwriters worldwide. Recipients didn't feel like they got a campaign. They felt like they got a gift, and they shared it like one. Three years later, the playbook is mainstream Spotify Wrapped.

87%
Email open rate
44%
Day-one shares
7,000+
Unique assets
2-3 days
Render turnaround
Who it's for

If you have data
and an audience, you're ready.

Platforms & Apps
User 2026 in Review
Usage stats, milestones, streaks, top content. Every user gets a personalized recap. The campaign that gets talked about in January.
B2B & SaaS
Customer Impact Report
Hours saved, projects completed, ROI generated. A shareable asset every account wants to forward to their leadership.
Communities
Member Impact Card
Events attended, connections made, contributions recognized. A personalized annual moment that makes every member feel seen.
Marketplaces
Seller 2026 in Numbers
Revenue earned, orders fulfilled, reviews received. Proof your platform made it possible. Sellers post it themselves.
How it works

One template.
Made specifically for every person.

No tool to learn. No API to integrate. No team to hire. We activate your data, render the campaign, and deliver.

01 ACTIVATE

Activate your data.

Send your customer list, seller roster, member directory, or franchisee map. Stays in your control. We design a brand-safe template around it.

customers.csv → ditto
02 RENDER

We render the campaign.

Video-led. Plus images, carousels, share cards. Each asset made for one recipient. Name, photo, story, stats. 1-to-1 at scale.

render → 7,000 unique assets
03 DELIVER

We deliver. They share.

Direct delivery by email, SMS, or embedded in your app. They open it, see themselves, post it. Your audience becomes your distribution channel.

deliver → 87% open → 44% share
Campaign timeline

From brief to delivery
in two weeks.

End-of-year campaigns have a hard deadline. Ditto is built around it.

Week 1
Planning & design. Brief, template design, data structure review. You approve the creative direction before anything renders.
Week 2
Data prep & render. We clean and validate your data, run the full render batch, and QA every output format. 2-3 day turnaround from data receipt.
Delivery Day
Launch. Personalized emails go out to your list simultaneously. Live dashboard active from the first open.
Week 3+
Results. Open rates, share rates, and estimated social impressions compiled into a results report. Ready for leadership or client presentations.
Every campaign includes 3 sizes per delivery, 2 colorways, email delivery, download links, and a results report. One fixed cost. No variable spend that scales against you.
Pricing

Your 2026 campaign.
What does it cost?

Book earlier, pay less. Your price locks at signing, not at launch. Slide to your recipient count and compare all three windows side by side.

Recipients 10K
2,500500K+
Campaign
·
Up to 10,000 recipients
Base: $12,000
Early Bird
Lock in by Jul 31, 2026
$9,600
Save $2,400
20% off standard
Book now →
Extended Early
Lock in by Sep 30, 2026
$10,800
Save $1,200
10% off standard
Standard
After Sep 30, 2026
$12,000
Subject to Q4 availability
Early Bird pricing is currently available. Lock in by July 31 to save 20%.
Every campaign includes
3 sizes per delivery
2 colorways
Email delivery
Download links
2-week planning
2-3 day render
Live results dashboard
Results report + deck

Stop renting your audience.
Make EOY the moment they
distribute for you.

Tell us about your audience, your data, and your timeline. End-of-year campaigns book fast. The earlier you start, the better your output.

Start a Ditto Campaign Email us directly
Campaigns from $12,000 for audiences up to 10,000. Enterprise pricing available for larger lists.