Franchise & Multi-Location Marketing, Ditto
Use cases › Franchise & Multi-Location
Franchise & Multi-Location Marketing

One Brand.
Every Location. Locally.

Ditto lets franchise brands deliver hyperlocal, on-brand marketing assets to every location simultaneously. No design tickets. No brand drift. No manual work.

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The Brand
Spring Campaign
Houston
Taste the season.
Only at our Memorial Dr. location.
The Brand
Spring Campaign
Denver
Taste the season.
Only at our Capitol Hill location.
The Brand
Spring Campaign
Brooklyn
Taste the season.
Only at our Park Slope location.
The Problem

Franchise marketing is stuck
in an impossible tension.

Corporate needs brand consistency. Franchisees need local relevance. Neither side has the tools to give the other what they want. So franchisees either use generic national creative that doesn't feel local, or they go off-brand and make their own. Both outcomes are bad for the brand.

Corporate HQ
"Every location needs to look the same. Brand guidelines exist for a reason. We can't have 500 franchisees doing their own thing."
Franchisee
"The national creative doesn't mention our city, our team, or our local promotions. Why would our customers respond to it?"
3x
higher engagement when marketing references a customer's local area
500+
locations a single Ditto campaign can serve simultaneously
0
design requests required from franchisees to get localized creative
How It Works

One approved template.
Automatically local everywhere.

Your brand design team builds and approves one campaign template. Ditto ingests your location data, city, manager name, local stats, regional offers, and renders a completely unique version of the asset for every location. Same brand. Different story at every address.

Houston gets creative featuring Houston. Denver gets Denver. Both are pixel-perfect to your brand standards. Neither required a design ticket.

The scale equation
1Approved template
→
500Location data rows
→
2–3 daysRender turnaround
→
500Unique local assets
Each asset includes 3 size variants and 2 colorways, giving every location social, digital, and print-ready creative in a single campaign run.
Proof of Concept

One template, thousands of outputs.
We've done it.

The personalization engine behind Ditto's franchise campaigns is the same one that powered Spotify's Songwriter Wrapped: a single approved template producing thousands of unique, data-driven outputs at scale. The numbers validate the approach.

Case study

Ditto powered Spotify's Songwriter Wrapped campaign, delivering impact cards delivered to thousands of songwriters, each reflecting their unique data. One template. One approval. 7,000+ distinct outputs in 2–3 days.

87%
Email open rate
44%
Day-one downloads
7,000+
Unique assets
2–3 days
Render turnaround
Campaign Types

What franchise brands
use Ditto for

Every use case runs from the same core architecture. One template approval covers all of them.

01
Local Event Promotion
Grand openings, local partnerships, community sponsorships. Every location gets a campaign asset referencing their specific event, market, and team, launched across the entire network in one operation.
02
Seasonal Campaigns
National promotions that feel local. Spring campaigns with the local manager's name. Holiday creative with the store's city. The brand is consistent. The feel is neighborhood-specific.
03
Performance Recognition
Top locations, highest-growth franchisees, satisfaction leaders. Ditto generates personalized recognition assets they're proud to share, driving internal culture and external brand visibility at once.
04
Partner Spotlights
Regional sponsors need regional assets. Ditto generates sponsor-featuring creative for every market that has that partner and skips it for markets that don't. Conditional logic built into the template.
"National scale. Local soul. Ditto is the only tool that gives you both without asking your team to build 500 versions of anything."
What's Included

Everything your locations
need to look great

3 Sizes Per Location
Square (1080×1080), Story (1080×1920), and horizontal variants in every campaign. Every format your franchisees actually use, ready on delivery day.
2 Colorways Per Location
Light and dark variants give every location flexibility for different placements without going off-brand. Both produced automatically from a single template.
Conditional Logic
Scale tier includes conditional logic, assets that adapt to data conditions. Show this element if this location is in market X. Hide it otherwise. No extra design work.
Direct Delivery
Every location receives their assets via personalized email with download links. No portal login. No zip file for corporate to distribute. Assets arrive where they're needed.
Scale
$25,000, up to 50,000 deliveries
Most franchise campaigns run on the Scale tier. Enterprise pricing available for networks with 1,000+ locations or data-sensitive environments requiring clean room architecture.
Why Ditto

Not a template library.
A rendering engine.

Template libraries give franchisees files to edit themselves, which means brand drift the moment they touch anything. Ditto renders the final asset centrally, from data, with no franchisee access to the underlying design. The brand is protected by architecture, not policy.

  • Both content and styling are data-driven, not just the location name
  • Regional color palettes, imagery, and copy length all adapt automatically
  • Franchisees receive a finished asset they share as-is, no editing required or possible
  • The standard doesn't slip at 50 locations or 5,000

Ready to localize your entire network?

Tell us how many locations you have, what you want them to be able to share, and what campaign is coming up. We'll scope it from there.

Start a campaign idea →