Event ROI Expansion — Ditto
Use cases Events
Event ROI Expansion

Stop Selling Logo Placement.
Start Proving ROI.

Ditto gives event organizers a new sponsorship tier built around measurable, attendee-driven reach. The kind sponsors renew without being asked.

Start a campaign idea →
Cannes Lions 2025
Sarah Chen
VP Marketing, Spotify
ATTENDEE #4821
SXSW Interactive
Marcus Webb
Creative Director
ATTENDEE #2104
Design Week NYC
Priya Nair
Head of Brand
ATTENDEE #7732
The Problem

Events are leaving money on the table

Think SXSW, Cannes Lions, design weeks, and major tech summits. These events attract people who are genuinely excited to be there. They post. They share. They have real audiences. But the assets they reach for are blurry stage photos and the same branded hashtag everyone else is using.

Meanwhile, sponsors paid a premium to reach those networks and got a logo on a banner that was rolled up before dinner. 82% of event marketers say proving sponsor ROI is their biggest challenge. The tools to solve it have been missing until now.

82%
of event marketers say proving sponsor ROI is their #1 challenge
74%
of sponsors cite measurable ROI as their #1 renewal factor
~0%
of events currently offer sponsors a post-event attendee amplification layer
The Insight

Your most scalable asset
isn't your venue. It's your attendees.

At a culture-defining conference, people don't need to be convinced to share. They're already posting. Ditto isn't creating sharing behavior. It's giving attendees a better thing to share than a blurry stage photo: a personalized card with their name, their sessions, their moment. Something that says I was there and actually looks good enough to post.

The social currency is already in the room. Ditto captures it and makes sure your sponsor's brand travels with it.

The math — 15,000 attendee event
15,000Attendees
33%Share rate
~800Avg impressions/post
3.96MOrganic impressions
At the Scale tier ($25,000), that's an effective CPM of ~$6.30. Competitive with Google Display, but carried by people your audience actually trusts. Banner ads interrupt. A colleague's personalized recap gets read.
Proof of Concept

We built this for Spotify.
The numbers speak.

Ditto ran the same mechanic for Spotify's Songwriter Wrapped campaign: personalized data recap assets delivered to thousands of recipients, each one unique, all on-brand. One template. One data file. 7,000+ distinct outputs in 2–3 days.

Case study

Ditto powered Spotify's Songwriter Wrapped campaign, delivering personalized impact cards to songwriters worldwide. Each card reflected individual streaming stats, royalty milestones, and career highlights from that year. Recipients didn't feel like they got a campaign. They felt like they got a gift.

87%
Email open rate
44%
Day-one download rate
7,000+
Unique assets delivered
2–3 days
Render turnaround
How It Works

One activation.
Thousands of moments.

You bring the attendee data. Ditto handles design, personalization, delivery, and reporting. Fixed cost, no variable spend that scales against you.

01
Data & Design
We take your attendee list and build a personalized asset for each person — a sponsor-branded recap card featuring their name, sessions, and moment. You approve the design before a single render runs.
02
Delivery
Every attendee receives a personalized email with their asset and a pre-written share caption. Sharing takes under two minutes. No app, no account, no friction. Just a reason to post something better than a stage photo.
03
Reporting
A live dashboard tracks opens, downloads, and estimated impressions in real time. Hand it directly to your sponsor. That's your renewal conversation, backed by actual data instead of goodwill.
"You can't control algorithms. You can control participation. Participation is the only growth variable you actually own."
ROI Calculator
See your numbers
Adjust attendee size and engagement assumptions. Pricing tier and effective CPM update automatically.
Event Attendees10,000
Ditto is built for scale. Campaigns start at 2,500 deliveries.
Campaign
Up to 10,000 deliveries
$12,000
Share Rate33%
Ditto campaigns typically see 25–45%. Adjust for your audience's engagement profile.
Avg Impressions / Post800
LinkedIn average is ~800. Adjust up for senior or large-network audiences.
Attendees Who Share
3,300
Recipients who post their personalized asset
Total Organic Impressions
2.6M
Across sharers' combined networks
Effective CPM
$4.57
Cost per 1,000 peer-shared, trust-weighted impressions
vs. paid media
Ditto
$5
Google Display
~$6
LinkedIn Ads
~$33
Sponsor Logo
???
Paid benchmarks: Statista / WordStream 2024–25. Sponsor logo CPM is unmeasured. That's the problem Ditto solves.
For Sponsors

Introduce a tier
that pays for itself

Without Ditto
  • Logo on signage and the event app
  • Banner ads and email mentions
  • Exposure that ends when the event does
  • A renewal conversation with no data to back it up
With Ditto
  • Personalized attendee recap cards, sponsor-branded
  • Distributed across thousands of social feeds
  • Live dashboard tracking real-time reach
  • A renewal conversation anchored in actual numbers
74%
of sponsors cite measurable ROI as their #1 renewal factor
Deploy Ditto as a premium add-on tier, or fold it into existing packages. Either way, every sponsor renewal conversation has real data behind it instead of a highlight reel.
Why Ditto

Brand precision,
not AI guesswork

Unlike generative AI tools that drift off-brand, Ditto is template-driven and data-controlled. Every asset is exactly what your sponsor approved, rendered consistently across every recipient at whatever volume your event demands. No creative review per person. No surprises.

  • One fixed activation cost with no variable spend that scales against you
  • A 2-week planning period that fits any event production schedule
  • 2–3 day render turnaround from data receipt to delivered assets
  • 3 sizes and 2 colorways included in every campaign tier

Ready to add Ditto to your next event?

Tell us about your event size, sponsor goals, and timeline. We'll scope a campaign that fits.

Start a campaign idea →
Campaigns from $12,000 for events up to 10,000 attendees. See full pricing →