Empower every creator on your platform.
You said creators come first. Most platforms only deliver on that for the top 1%. Ditto equips the other 99% with personalized, on-brand assets they actually want to share.
Your promise
You've already made the promise. Now deliver on it.
Every platform in your category says the same thing. Creator-first. Artist-first. Built for talent. Powered by our community. It's on your homepage. It's in your investor deck. It's the reason you exist.
The promise works because it's true at the top of your roster. Your most-streamed artist, your highest-GMV seller, your 100M-follower creator. They get co-marketing, a manager's attention, a launch moment. The top 1% of any platform feels seen.
The other 99% feels like they're on a platform.
This is not a positioning problem. Your positioning is correct. It's a delivery problem. The thing you've been saying about creators is true for some of them, and the rest can tell.
The gap
What did creator #847 get from you on Tuesday?
Most platforms make individual marketing for individuals at the top, brand-level marketing for everyone, and nothing personal for the middle and long tail.
Music label
400 artists on the roster.
86% of the roster · nothing personal
Talent agency
1,200 creators on the books.
98% of the roster · nothing personal
Creator marketplace
200,000 sellers on the platform.
99% of the roster · nothing personal
What Ditto does
One template. Every creator. Built from their data.
Ditto is a managed marketing campaign that generates personalized creative assets for every creator on your platform, simultaneously. Video first, plus images and carousels. Pixel-perfect. Pre-approved. Sent directly to the creator.
Each creator gets something built from their own performance data and named after them. The asset reflects their numbers, their milestones, their year on your platform. It's designed to be posted, not just opened, which is how your platform shows up in places paid media can't reach.
The deliverable is the creator's own story, told back to them, in your brand's voice. Their stream counts. Their top track. Their first 1,000 followers. Their best-selling product. The moment they crossed the milestone they didn't know they crossed.
They post it because it makes them look good. Your platform gets the credit because it's on every frame. Your audience becomes your distribution channel.
The platforms that do this for their full roster, not just the top, are the ones creators stop describing as "the company that hosts my work."
Scenarios
What every creator on your platform could get.
Five platform types · Same engine
A personalized year-in-review video for every artist on the platform.
Streams, top listener cities, royalty milestones, fastest-growing track. Delivered before the calendar press cycle. Posted by artists themselves, tagging your platform.
Songwriter Wrapped pattern · 7,000 creators · 87% open · 44% downloaded day one
A quarterly performance video for every creator on your roster, not just the top tier.
Reach growth, brand partnerships landed, audience demographics, top-performing content. The same asset quality your top 20 creators get from their dedicated manager, produced for all 1,200 at once.
A monthly stats card for every seller on the platform.
GMV milestone, top-selling product, repeat customer count, fastest-growing category. Personalized. On-brand. Designed for the seller to post on the platform that drove their sales.
A royalty milestone video the moment a songwriter crosses it.
First $1K. First $10K. First placement. Hand-craft moments are now possible at catalog scale. Trigger-fired from your rights data, delivered the day the threshold trips.
Season-end and game-day highlight cards built from every athlete's actual stats.
Career firsts. Personal bests. Season-over-season jumps. Built for athletes to post themselves, with the league or agency credited on every asset.
Proof
We did this for Spotify.
At songwriter scale.
Ditto powered Spotify's Songwriter Wrapped campaign. 7,000 personalized cards, each one built from a songwriter's individual streaming data, royalty milestones, and career markers. The cards weren't generic. Each one said "Pharrell, here's your year", not "your year." His. Named after him. Built from his data. The naming was the engine.
Read the case studyThose numbers exceed what marketers list as their aspirational benchmarks. 87% is what your roster could feel. The mechanism isn't surprising once you see it. That's what every creator on your platform could be getting from you.
Pricing
Per-creator, per-month. Decreases at volume.
Ditto for platforms is a monthly recurring engagement. Pricing is per-creator, per-month. The rate drops as your platform grows.
| Roster size | Monthly fee | Per creator | Assets per creator |
|---|---|---|---|
| Up to 10,000 creators | $5,000 | $0.50/mo | 9/month · 3 cards × 3 sizes |
| Up to 50,000 creatorsMost platforms here | $15,000 | $0.30/mo | 9/month · 3 cards × 3 sizes |
| Up to 200,000 creators | $35,000 | $0.18/mo | 9/month · 3 cards × 3 sizes |
| Up to 500,000 creators | $75,000 | $0.15/mo | 9/month · 3 cards × 3 sizes |
| 500,000+ creators | Custom | Negotiated | Custom cadence and format mix |
Onboarding and billing
$5,000 onboarding fee. First two runs free. Monthly billing starts on run three, after your creators have received real value. Available upgrades: weekly cadence, email delivery, rapid-response runs for one-off moments.
The floor
$0.15/ creator / month
At half a million creators, less than a Meta CPM impression. Earned reach, not paid.
How it works
From your data to your creators' feeds. Three steps.
Step 01
Template and brief
Your design team approves one template that reflects your platform's brand. Every asset Ditto renders matches it exactly. Creators never touch the design. Brand consistency is structural, not a guideline.
Approval window · 1-2 days
Step 02
Data render
You send your creator data. Ditto generates a unique asset for each creator in two to three days. Tens or hundreds of thousands of outputs from one template and one data file. Clean room available if your data can't leave your infrastructure.
Production window · 2-3 days
Step 03
Personalized delivery
Every creator receives their asset via your existing channels. Email, dashboard, in-app, whatever's already in place. No portal for them to log into. No friction. The asset arrives ready to post.
Delivery · through your stack
What you're probably thinking
The objections, steel-manned.
Objection 01
We already do this for our top creators.
Right. That's the gap. We're not pitching what you do for your top 20. We're pitching what your other 9,980 are getting from you right now. The Spotify numbers came from songwriters who weren't household names. The middle and long tail is where this campaign earns its ROI.
Objection 02
We could build this in-house.
Some platforms try. The pattern: they ship it in month 9, not month 2. The engineering effort is real, with deterministic rendering, asset pipelines, delivery infrastructure, and brand QA at scale. You'd be staffing three or four roles to maintain something adjacent to your core product. Ditto runs as a managed service. Your team approves; we produce and deliver.
Objection 03
We can't share creator data.
Common. Ditto's clean room architecture keeps your data inside your infrastructure. Rendering happens against your secure environment. Nothing leaves. Specifically built for platforms with strict data residency requirements.
Objection 04
How do we keep brand consistency at this scale?
Structurally. Your design team builds one template. Every output is rendered from that template. There are no off-brand variants because creators never touch the design. Whether we render 7,000 assets or 700,000, every one matches what you approved.
Objection 05
What if our creators don't share?
The mechanism isn't "we hope they post." Creators share assets that make them look good. The asset is built around their numbers, their growth, their best moment of the year. Spotify's day-one download rate was 44%, before any follow-up communication. Songwriters posted because the card made them look like the artists they are.
You don't need a new positioning. You need a delivery mechanism.
The thing you've been saying about creators can finally be true for all of them.
Creator-first means every creator on your platform gets something that makes them feel seen, not just the top of the roster. Personalized at scale isn't a content marketing term. It's an operational discipline. The platforms that figure it out will be the ones creators describe differently in five years. Your audience is already your distribution channel.
Next steps
Tell us about your roster.
Send us your creator count, the data you have, and the campaign moment you want to build around. We'll email you a first-draft plan within one business day, before any meeting.
