Ditto for nonprofit impact
Give every supporter their own year of impact.
Your donors and volunteers made real things happen this year. Ditto turns each one's giving into a year in review they'll be proud to share: meals served, trees planted, hours given. Real numbers, designed by people, video-led.
- Nonprofits
- Giving platforms
- Volunteer organizations
- Foundations
- Cause campaigns
Amara Hughes
Monthly donor · 4 years giving
1,240
meals served because of you
Same design. Every supporter's own year.
Sample data. Sent only to that supporter.
Stop renting your audience
Your supporters already know your next donors.
Every year-end, nonprofits pay to find new donors, with ads and acquisition mailings at the most crowded time of the giving year. A year in review flips that: each supporter gets their own year of impact, and they share it with the friends, family and followers who trust them. Your audience is your distribution channel.
Renting reach
Paid donor acquisition, at year-end prices
Appeals shown to strangers, competing with every other cause in December. Costly for each new donor, and gone when the budget runs out.
Earned reach
Thousands of supporters, each proud of what they made happen
A recap worth posting and a thank-you worth keeping, with your cause on every one. New donors hear about you from someone they already believe.
What every supporter gets
A thank-you about their impact, not a receipt with their name on it.
A short video of their impact
The meals, trees or hours they made possible, the months they showed up and the places their giving reached, cut together as a video they'll want to post. Video is what gets shared, so it leads.
Stills and carousels to share
Sized for Instagram, Facebook, LinkedIn and Stories, so every supporter can share their year where their friends and family already are.
A thank-you that looks ahead
A warm close to their year with you, and a gentle next step: their next gift, or making it monthly. Gratitude first, every time.
Ideas for nonprofits
Four ways to give your supporters their year.
The Impact LedgerGiving platforms
Every gift a donor made this year, matched line by line to what it made possible.
GiftsCauses supportedImpact unitsMonths givingThe Field ReportVolunteer organizations
A volunteer's year written up like a dispatch from the field: hours served, places deployed.
HoursSitesShiftsPeople helpedThe Map JourneyWater & environment charities
Where each donor's giving travelled this year, traced across a map, one stop for every project.
ProjectsRegionsWells builtPeople reachedThe Growth RingsTree-planting & climate funds
A ring for every year a donor has given, with this year's trees growing at the outer edge.
TreesYears givingSites plantedHectares
More concepts in 26 year in review ideas.
How it works
You bring the data. We make every version.
Share your data
One row per supporter in an Airtable base, exported from the donor CRM or volunteer system you already use.
Approve real versions
We design the campaign with you, then show you finished versions for real supporters before anything renders for everyone.
Every supporter gets theirs
A finished video, stills and a thank-you for every person, checked and ready for your email platform or donor portal.
The reach math
How far your supporters can carry your cause.
Move the sliders to your numbers. This is a simple multiplication, not a promise: it shows how many people your supporters can reach when each one shares their year.
Your inputs, your estimate. We don't add assumptions you can't see.
Earned reach this year-end
300,000
people hearing about your cause from a supporter they already know. No ad spend in that number.
Where we've done this
Ditto built the first ever Spotify Songwriter Wrapped.
Spotify gave thousands of songwriters their own year. Ditto made every card. Read the case study
Timing
A December send is an October decision.
Giving Tuesday in late November opens the biggest giving weeks of the year, and December 31 closes them. Put each supporter's year in their hands before then, and give your team the lead time a personalized campaign needs.
Questions
The things development teams ask first.
How do you handle donor privacy and consent?
Each recap is made for one supporter and goes only to them, through the email or portal you already use. You choose which numbers appear, and only the data you put in your Airtable base is used. Supporters decide for themselves whether to share. Nothing is posted on their behalf.
We're a small team. Can we still run this?
Yes. Your part is the data and the approvals: one Airtable base and a few review rounds. Ditto designs the campaign and makes every version, so you don't need a design or video team of your own.
What data do we need?
Three to five numbers per supporter that they'd be proud of, like meals funded, hours served, months giving or campaigns joined, in an Airtable base with one row per person. Most teams export them from the donor CRM or volunteer system they already use.
How does this fit a nonprofit budget?
Pricing is public and based on how many supporters you include; see pricing. Many teams weigh it against their year-end acquisition spend, since this reaches new people through supporters who already believe in you.
This is the year your supporters see what they made happen.
Bring your data and your idea. Ditto makes a version for every supporter, video included, ready before year-end giving.
