Pirsonal sells the platform. Ditto runs the campaign.
Pirsonal is a personalized video platform you subscribe to for the year: an editor, a generation engine, landing pages and an interactive player. Ditto makes one year in review campaign for you, start to finish, made specifically for every person on your list. Video-led, plus images and carousels.
Two different things to buy.
Both make a personalized year in review video. What you are buying is different: a platform your team runs, or a campaign someone runs for you.
| Ditto | Pirsonal | |
|---|---|---|
| What you buy | DittoOne managed year in review campaign, run end to end | PirsonalAn annual platform subscription: Editor, Engine, Pages and Player |
| Who builds the creative | DittoDitto's designers, from concept to final versions | PirsonalYour team in Pirsonal Editor (visual or JSON scripting, with inputs from Canva, After Effects, Premiere or PowerPoint), or Pirsonal's professional services at extra cost |
| Your data | DittoAn Airtable base, one row per person. Data prep is included on the Campaign tier. | PirsonalCSV, CRM, API, Zapier or webhooks into Pirsonal Engine |
| What each person gets | DittoA video plus stills and carousels sized for Instagram and Stories, 6 to 18 assets per delivery | PirsonalA personalized video, which can sit on a personalized landing page and play in an interactive player with CTAs |
| Measurement | DittoLive results dashboard on Campaign; results report and deck on Scale | PirsonalViewer-level analytics in Pirsonal Player |
| Pricing | DittoPublic, per campaign: $5,000, $12,000 or $25,000. No subscription required. | PirsonalAnnual subscription, every tier "Request pricing". Their pricing page says most customers spend €6,000 to €20,000 per year. |
| Security and data residency | DittoRender engine audited; client portal and infrastructure inherit their providers' certifications (SOC 2 via Assembly). Details on our security page. | PirsonalISO 27001-certified processes, EU or US data residency, password-protected pages |
| Best for | DittoOne year-end campaign people want to share | PirsonalPersonalized video all year: onboarding, renewals, statements |
A year in review should be about the person watching it.
Pirsonal has been making personalized video since 2017, and its year in review page makes a case we agree with: a recap built from someone's own year means more to them than a generic year-end email. They market it as Spotify Wrapped-style recaps for brands. The idea is a good one.
The difference is the shape of the purchase. Pirsonal gives you the tools to make that video, and a lot more besides, on a yearly subscription. Ditto makes the campaign itself: the concept, the design, the data prep and every finished version, then hands it over ready to send.
Ditto for the year-end moment. Pirsonal for video all year.
Being honest about this saves both of us a wasted call. There are teams Pirsonal suits better, and we would rather you pick the right one.
Ditto is the better fit when:
- You want one great year in review campaign, not a year-round program
- You have no motion designer or template team to spare in Q4
- You want stills and carousels people post, not only a video they watch
- You want a published price before you talk to anyone
- You want every version checked by people before it goes out
Pirsonal is the better fit when:
- You need personalized video all year, for onboarding, renewals and statements, not just in December
- You want an interactive player and a landing page per viewer, with CTAs and viewer-level analytics
- You have motion designers who want to own and edit templates in-house
- Your security review asks for ISO 27001-certified processes or EU or US data residency
- You send through many channels at once, including SMS, WhatsApp and direct mail QR codes
A campaign fee or a yearly subscription.
Neither model is cheaper in every case. A subscription earns its cost when you use it every month. A campaign fee is easier to justify when the year-end moment is the job.
Ditto
Public prices. No subscription required.
- Launch$5,000Up to 2,500 deliveries. 6 assets per delivery: 1 video and 1 static, 3 sizes each.
- Campaign$12,000Up to 10,000 deliveries. 12 assets per delivery. Data prep included, live results dashboard.
- Scale$25,000Up to 50,000 deliveries. 18 assets per delivery: 2 videos and 4 statics. Results report and deck.
Pirsonal
Every tier is "Request pricing". Not priced per video.
- Start, Scale, TransformOn requestAnnual subscriptions. Their pricing page says most customers spend €6,000 to €20,000 per year.
- EnterpriseOn requestAlso listed as "Request pricing".
- Free trial14 daysIncludes 100 minutes of video.
If December is the only time you need it, compare one campaign fee with a year of subscription plus the template work.
If you will run personalized video every month, Pirsonal's subscription spreads across all of it, and that can be the better deal. If the year in review is the job, a Ditto campaign is the whole cost, with the creative already made.
Pirsonal details as of October 2026, from their year in review use case page and pricing page. Prices and plans change; check their site for current terms.
We built the first ever Spotify Songwriter Wrapped.
That was 2022, and it was personalized cards, not video, each one made from that songwriter's own numbers. Read the case study.
Stop renting your audience.
Paid reach ends when the budget does. A recap people keep and pass on keeps working after you stop paying for it.
Your audience is your distribution channel.
That is why every Ditto campaign pairs the video with stills sized for Instagram and Stories, made to be posted, not just watched.
Ditto is not a video platform.
Pirsonal serves needs Ditto is not built for. If any of these are must-haves, start with them.
Ditto does not offer:
- A platform your team logs into to build and edit templates
- Interactive video players with in-video CTAs
- A personalized landing page for every viewer
- Viewer-level video analytics
- Always-on video triggered by your CRM through the year
Ditto is for: the year in review campaign you have always wanted to run, designed by people, built from real numbers, every version checked.
Ditto vs Pirsonal, answered.
Is Pirsonal a year in review video generator?
Pirsonal is a personalized video platform that you can use for a year in review, among many other uses. As of October 2026 it has a dedicated year in review use case and markets Spotify Wrapped-style recaps. You build the template in Pirsonal Editor and generate a video per person with Pirsonal Engine. Ditto is not a generator you operate: it is a managed service that makes the whole year in review campaign for you.
Pirsonal vs Ditto pricing: how do they compare?
Pirsonal sells annual subscriptions (Start, Scale, Transform and Enterprise), all listed as "Request pricing". As of October 2026, their pricing page says most customers spend €6,000 to €20,000 per year, and professional services are extra. Ditto prices per campaign and publishes it: Launch $5,000, Campaign $12,000, Scale $25,000, no subscription required. See Ditto pricing.
Do I need After Effects to make a personalized year in review video?
With Ditto, no. Ditto's designers make the creative and you send an Airtable base with one row per person. With Pirsonal, you build the template in Pirsonal Editor, visually or with JSON scripting, and can bring creative from Canva, After Effects, Premiere or PowerPoint. Teams without a designer can buy Pirsonal's template design services.
Which is better for a one-time year-end campaign?
For one campaign, Ditto is usually the simpler buy: one published price, the creative made for you, and no platform to learn. If the year in review is the first of many personalized videos you plan to send this year, Pirsonal's subscription may be worth it.
What data does each one need?
Pirsonal Engine takes data from CSV files, your CRM, its API, Zapier or webhooks. Ditto works from an Airtable base with one row per person, and every version is checked by people before delivery. Data prep is included on the Campaign tier.
Can Ditto do interactive video or personalized landing pages?
No. Ditto delivers finished videos, stills and carousels for each person. If you need an interactive player, a landing page per viewer or viewer-level video analytics, Pirsonal Player and Pirsonal Pages are built for that.
Which one makes content people share on social?
Pirsonal delivers through email, SMS, WhatsApp, direct mail QR codes and personalized URLs, portals, embeds and MP4 or WebM downloads. Ditto builds every campaign to be shared: alongside the video, each person gets stills, and carousels on larger campaigns, sized for Instagram and Stories, so your audience becomes your distribution channel.
One campaign, made for every person on your list.
Bring an Airtable base and the idea. Ditto makes a year in review for each of them, video included, every version checked by people and ready to send.
