Every fan
made the draw.
At the Silicon Valley Open's FanFest, fans scanned a code, signed up in 30 seconds and stepped in front of a backdrop for one photo. The next morning, each one woke up to a 15-second video of themselves revealed as a player in the tournament draw, on their own card, with their own page to download it and share it. Ditto built every one of them overnight.
Every fan from the shoot, revealed at once.
30sec
To sign up, on the fan's own phone, from a code on an A-frame.
1photo
Per fan, on a blank backdrop. Everything else was built from it.
7:41am
The next morning, every fan's video was in their inbox.
The brief
Put the fans in the draw.
The Silicon Valley Open is a professional squash tournament. Every player in it gets a player card: a cutout photo, their name, a flash of action, the tournament's colors and its sponsors. FanFest is where the fans come to watch them.
The idea was to turn that around for one day. Give fans the same card the players get, with themselves on it, and reveal them the way the draw reveals a player. Then hand it over the next morning, ready to post.
It had to look like the real thing. Same card system, same logo, same sponsor ticker. A fan's card sitting next to a pro's should look like it belongs there.
The challenge
A pro's card, from a fan's photo.
Player cards are built from studio shots of athletes. FanFest gave us one quick photo per fan, taken between matches, of people who hadn't planned on being photographed that day.
It had to be real. The fan's actual photo, cut out clean, not a generated likeness. If it doesn't look like you, you don't share it.
It had to be easy at the booth. No app, no account, no line. A sign-up short enough to finish while the photographer sets up the next shot.
And it had to be waiting by morning. A fan's excitement fades with the tournament. The video had to arrive while they were still talking about it.
The solution
From the booth to the inbox, overnight.
Four steps, each one simple on its own. Running all four between one afternoon and the next morning was the work.
A 30-second sign-up.
A QR code on an A-frame opened a short form on the fan's own phone: name, email, a photo release, and a number. A helper wrote that number on a sticky note, and the fan held it up in their first photo. That's how every photo found its sign-up, with no app, no account and no guesswork.
Output · One record per fan, matched to their photo
One photo, cut out clean.
Karen Cline Rawson photographed each fan on a blank backdrop at FanFest. Ditto's pipeline cut every fan out, rackets and all, and gave them the sticker-edge treatment the player cards use. Real photos of real fans. Nothing generated, nothing faked.
Output · A clean cutout of every fan
The fan becomes the player.
Each cutout dropped into the tournament's own player-card system. The fan's name scrolls behind them, a three-frame action flip brings them to life, a FanFest badge sits up top and the sponsor ticker runs along the bottom. One template made every card. Only the fan changed.
Output · A 15-second draw reveal per fan, 1080×1920
In the inbox by breakfast.
The videos rendered overnight. At 7:41 a.m. PT the next day, every fan got an email that said they made the draw, with a link to a page of their own: their video, a Download button and a Share button. The link never expires, so the card is still theirs long after the tournament.
Output · An email and a landing page per fan
The work
Same card as the pros. A fan on every one.
Four of the nine draw reveals. Press play on any of them. The names on this page are invented; every fan's real name stays private.
Results so far · October 21 to 28, 2026
Nine fans. Eight came back for it.
A small room, so here are the honest numbers, counted on the nine fan pages from the morning send through October 28. Fans were still pressing play a week later.
8of 9
Fan pages opened
Eight of the nine personal pages were opened, 27 page views in all.
Counted on · the page, not the email
29plays
Video plays
Across those eight pages. The most recent play came a full week after the send.
Still playing · a week later
8of 9
Tapped Download
Eight of the nine fan pages had Download tapped, so fans could keep their card.
Taps · not confirmed saves
How we counted
These are page numbers, not people numbers. A page view could be the fan or someone they forwarded the link to, and we don't track email opens, so we don't claim an open rate. Nine fans is a small sample. What it proves is the workflow: one photo at the event, a personal video in the inbox the next morning. For scale, see our 127 overnight films for Glimpse and 7,000 personalized cards for Spotify.The line in every inbox
“
Your name, then four words: you made the draw.
What this pattern is
Any event with a sign-up can send every fan home as the star.
Tournaments, festivals, conferences, races, concerts. They all share one moment: people show up, and for a few seconds the brand has their attention and, if it asks, their email. Most events let that moment end at the exit.
This one turned it into something fans kept. A sign-up they finished in 30 seconds, one real photo, and the next morning a video made only for them, in the event's own look, ready to post.
Nine fans or nine thousand, the steps are the same. The template doesn't change. Only the fans do.
Get one for your event
If your fans show up for it, let them take it home with their name on it.
Made specifically for every person who signs up. Tell us about the event and how people check in. We'll send a first-draft plan within one business day, before any meeting.
